William Lowe MW
Became an MW 2020
Based in United Kingdom
Home city: Cambridge
Home country: UK
William Lowe MW is the master distiller and co-founder (along with his wife and business partner, Lucy) of Cambridge Distillery. His 25-year drinks industry career has seen him working in a variety of fields, from bartender to restaurant manager, wholesaler to educator. Despite his specialism in spirits, William was awarded the inaugural Wines from Spain Master of Wine scholarship prize following his achievements in the WSET Diploma.
The continuing theme in his career has been the effort to draw the world of wines and spirits closer together, something he is a step nearer to with the title Master of Wine.
As well as judging both wines and spirits for various international competitions his studies continue, with William currently embarking on a PhD in Chemistry of Quality in Wines and Spirits at Cambridge University.
Primary area(s) of work: Trade, Strategy, Communication
Industry sector(s): Academic, Business owner, Consultant, Educator, Import/Export, International trade, Off trade, On trade, QA/QC, Sales, Technology, Wine judge
Wine styles: Champagne, English sparkling wines, Sparkling wine, Still red, Still rosé, Still white
Specialisms: Branding, Direct to consumer, Education, Food and wine pairing, Identifying and meeting consumer demand, Independent retail, Investment strategies, Marketing wine, New business development, Restaurant wines, Training, TV, Wine judging