Born and raised in Singapore, Tze completed her undergraduate degree in English Literature at Oxford, followed by a Master’s in Management at the London Business School. Since then, Tze has been carving her path in advertising, advising leading global brands on their digital marketing strategies. This has included several businesses in the wine, beer, and spirits sectors. After stints at Fetch Media and within the Dentsu Aegis Network, Tze is currently Client Partner at Jellyfish, where she heads up the mobile and app marketing team. Her interest in wine started early in Singapore, where she was a frequent interloper at tastings and dinners at august wine societies. This fascination with wine continued to develop at university and beyond. She weaves alongside work her role as president of the Oxford and Cambridge Alumni Wine Society, running a calendar of producer-led tastings in London while also consulting on wine buying and food pairing for select restaurants.

Industry sector(s): Marketing, On trade