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Susan Lin MW

Susan Lin MW

Became an MW 2021

Based in United States

Languages Japanese, English, French, Spanish, Mandarin


Susan is the head of wine expertise for online fine wine retailer Belmont Wine Exchange in the San Francisco Bay Area, serving customers worldwide. As a consultant, she curates wine collections, designs wine programmes, and specialises in wine and spirits music pairings and events. Susan completed the WSET Diploma while working as a programme manager in the high-tech industry, during which she lived and travelled extensively in East Asia. A lifelong devotee of music, Susan is a classical pianist and holds a Master of Fine Arts in classical piano performance and musicology. She has performed internationally as a Chinese classical and folk dancer. Susan also works with performing arts organisations to grow their audiences through innovative programming and events, integrating wine whenever possible. Her joy is to create memorable experiences through wine and the performing arts.

Primary area(s) of work: Trade, Strategy

Industry sector(s): Project management, Events, Marketing, Sales, Off trade, Buying, Educator, Consultant, Wine judge, International trade, Performing arts

Specialisms: Marketing wine, Supplier/customer relationships, Identifying and meeting consumer demand, Independent retail, Events, Music and wine pairing/events, Food and wine pairing, Branding, Wine judging