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Istituto Grandi Marchi

The members of the Istituto del Italiano Vino di Qualità Grandi Marchi (Istituto Grandi Marchi) together share 3,000 years of wine history.

The organisation is the result of the determination and enthusiasm of some of the most important Italian wineries to promote the culture and commercialisation of Italian high-quality wine in world markets.

It unites families and brands which characterise the Italian wine-making tradition – each one extremely innovative yet highly representative of the production of their region.

Its members include: Alois Lageder, Ambrogio e Giovanni Folonari Tenute, Antinori, Argiolas, Col d’Orcia, Ca’ del Bosco, Carpenè Malvolti, Donnafugata, Jermann, Lungarotti, Masi, Mastroberardino, Michele Chiarlo, Pio Cesare, Rivera, Tasca d’Almerita, Tenuta San Guido, Umani Ronchi.

Each winery is defined by the high standards of its products and brand image at national and international levels. They are families and brands which encapsulate the identity of Italian wine which is synonymous with quality and style throughout the world.

The member wineries strongly adhere to tradition whilst constantly updating their style and production methods to meet the needs of evolving markets. Both of these aspects are important characteristics of Italian winemaking and are the key to the success of Italian wine in international markets.

The Istituto aims to: give direction and incisiveness to the development of quality Italian wine and to the brands which express this on world markets; organise and develop training and educational activities contributing to the promotion of Italian wine culture in the world, and to be an authority and reference point for high-quality Italian wine.

Information provided by Istituto Grandi Marchi