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Sara Muirhead MW

Sara Muirhead MW

Became an MW 2008

Based in United Kingdom

Languages English, French


After a degree in law and French law, Sara swiftly moved into the wine industry. She started as French Programme Manager for Arblaster & Clarke Wine Tours, and latterly managed tours to Germany, California and Australia. From there Sara moved into Wine PR with Davies Associates. She joined Liberty Wines in 1999, rising to Marketing Manager. In 2005 Sara set up the consultancy Wineprose, specialising in PR, marketing and event organisation for the UK wine trade. Sara was made an MW in 2008, writing her dissertation on the factors determining quality in English sparkling wine.

Industry sector(s): Marketing, PR, Sales, Consultant

Wine region expertise: Australia, Lebanon, South Australia, Western Australia, France, Burgundy, Italy, Tuscany

Market expertise: United Kingdom

Specialisms: Marketing wine, Events, Branding, Wine judging