Sam Harrop MW
Became an MW 2003
Based in New Zealand
Nationality New Zealander
Sam consults to Spanish wineries - Bodegas Fontana and Bideona; Casas del Bosque in Casablanca, Chile; and Japanese wine group Mercian, where he guides them on a bold new global winemaking initiative. In addition, he consults to Canadian wine yeast and bacteria producer Lallemand, on wine industry R&D and communication strategies.
Sam also makes his own wine and focuses on single vineyard Chardonnay and Syrah grown and produced on Waiheke Island and Hawkes Bay.
He is also a co-owner of Peninsula Vinicultores, a dynamic Madrid-based wine marketing business founded on authenticity, sustainability and competitiveness. Sam’s unique blend of technical expertise, commercial insight and commitment to preserving wine diversity defines his holistic approach to the wine business.
Current employer: Sam Harrop Wine Limited
Primary area(s) of work: Wine production
Industry sector(s): Author, Business owner, Buying, Consultant, Distribution, Marketing, Off trade, On trade, QA/QC, Sales, Winemaking
Wine styles: Orange wines, Still red, Still rosé, Still white, Still wines
Wine region expertise: Auckland, Australia, Casblanca Valley, Central Otago, Chile, Hawke's Bay, Loire, Marlborough, New Zealand, Ribera del Duero, Rioja, Roussillon, Spain, UK
Market expertise: Asia, Australia, Canada, China, Europe, Italy, Netherlands, New Zealand, North America, Oceania, Russia, Scandinavia, South America, Spain, United Kingdom
Specialisms: Sustainability, Fermentation, Maturation and blending, Stabilisation and clarification, Processing of grapes, Blending, Bottling, Bulk shipment, Elevage / maturation, Preparation of finished wine for bottling, Packing and labelling, Quality assurance and control, Branding, Direct to consumer, Distribution, Events, Identifying and meeting consumer demand, Marketing wine, Restaurant wines, Routes to market, Supplier/customer relationships, Supermarket and multiple retail, Wine labels