Sam consults to Spanish wineries - Bodegas Fontana and Bideona; Casas del Bosque in Casablanca, Chile; and Japanese wine group Mercian, where he guides them on a bold new global winemaking initiative. In addition, he consults to Canadian wine yeast and bacteria producer Lallemand, on wine industry R&D and communication strategies.

Sam also makes his own wine and focuses on single vineyard Chardonnay and Syrah grown and produced on Waiheke Island and Hawkes Bay.

He is also a co-owner of Peninsula Vinicultores, a dynamic Madrid-based wine marketing business founded on authenticity, sustainability and competitiveness. Sam’s unique blend of technical expertise, commercial insight and commitment to preserving wine diversity defines his holistic approach to the wine business.

Current employer: Sam Harrop Wine Limited

Primary area(s) of work: Wine production

Industry sector(s): Author, Business owner, Buying, Consultant, Distribution, Marketing, Off trade, On trade, QA/QC, Sales, Winemaking

Wine styles: Orange wines, Still red, Still rosé, Still white, Still wines

Wine region expertise: Auckland, Australia, Casblanca Valley, Central Otago, Chile, Hawke's Bay, Loire, Marlborough, New Zealand, Ribera del Duero, Rioja, Roussillon, Spain, UK

Market expertise: Asia, Australia, Canada, China, Europe, Italy, Netherlands, New Zealand, North America, Oceania, Russia, Scandinavia, South America, Spain, United Kingdom

Specialisms: Sustainability, Fermentation, Maturation and blending, Stabilisation and clarification, Processing of grapes, Blending, Bottling, Bulk shipment, Elevage / maturation, Preparation of finished wine for bottling, Packing and labelling, Quality assurance and control, Branding, Direct to consumer, Distribution, Events, Identifying and meeting consumer demand, Marketing wine, Restaurant wines, Routes to market, Supplier/customer relationships, Supermarket and multiple retail, Wine labels