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Philip Reedman MW

Philip Reedman MW

Became an MW 1996

Based in Australia

Languages English


Born and educated in Long Eaton, UK, my introduction to wine came through work in a local restaurant. An interest in wine, though not restaurant working hours, led to a move into the retail business with Vintage Wines in Nottingham. Vintages in Alsace, Barossa and the Douro followed, before joining what became Australian Wine Agencies. Nine years there was followed by nine years with Tesco as their Product Development Manager based in Australia. The role covered the sourcing and selection of wines from Australia, New Zealand, California and South America. In May 2007 I established my own Adelaide-based consultancy business, working with wineries and retailers in various parts of the world. I am married with one son.

Primary area(s) of work: Wine production, Strategy, Communication

Industry sector(s): Winemaking, Marketing, Journalism, Educator, Consultant, Wine judge, Wine tourism, Market access, Wine buying

Wine styles: Fortified wines, Sherry, Madeira, Still wines

Wine region expertise: Australia, South Australia

Market expertise: Australia, New Zealand, Oceania, Europe, North America, United Kingdom

Specialisms: Processing of grapes, Maturation and blending, Production of fortified wines, Economics of wine production, Blending, Bulk shipment, Marketing wine, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, HORECA, Supermarket and multiple retail, Restaurant wines, Wine labels, Wine tourism, Branding, Wine judging