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Moritz Nikolaus Lueke MW

Moritz Nikolaus Lueke MW

Became an MW 2021

Based in Germany

Nationality German

Languages English, French, German


Moritz grew up in Berlin and left the city for his first wine experience and harvest at Georg Breuer winery in 2001. During his oenology studies at Geisenheim University, where he graduated in 2006, he gained experience working for wineries in the Yarra Valley, the Nahe, Rheingau, in Pouilly Fume and on Crete. In the early stages of web 2.0, he worked as an account manager and editor at, followed by six years as category manager for wines and spirits with the international franchise chain VOM FASS. This was followed by five years with Schlumberger and Segnitz, where he worked as a buyer and brand manager specialising in fine wine from Italy, France, Germany, and the new world. Currently, Moritz is managing director at Wein Wolf, Germany`s leading importer, with a focus on German and Austrian wines. Outside of work, he enjoys a wide array of music, food and socialising with friends.

Current employer: Wein Wolf

Primary area(s) of work: Trade

Industry sector(s): Buying, Import/Export, Off trade, On trade

Wine region expertise: Aconcagua Valley, Alsace, Alto Adige, Australia, Austria, Baden, Bordeaux, California, Champagne, Chile, Douro, England, Germany, Italy, Jerez, Lombardy, Maremma, Pfalz, Piedmont, Rheingau, Rheinhessen, Rhone, Ribera del Duero, Rioja, Spain, Tuscany, UK, USA

Market expertise: Germany

Specialisms: Distribution, Financial and commercial structures, HORECA, Identifying and meeting consumer demand, Routes to market, Supplier/customer relationships, Supply chain efficiency, Wine judging