
Michael Henley MW
Became an MW 2021
Based in New Zealand
Nationality New Zealander
Languages English
Home city: Havelock North
Home country: NZ
Home phone: +64(0)21664239
Home email address: michael.henley73@me.com
Work email address: michael.henley73@me.com
Mobile phone: +64 (0)21664239
Home phone: +64(0)21664239
Working in the local bottle store to help fund his university lifestyle opened a door into the world of wine that Mike happily walked through. He holds a Bachelor of Science (Zoology) as well as diplomas from WSET and in viticulture and oenology. Mike spent the first years of his career travelling and working vintages in South Africa, California, Marlborough, Oregon, Barossa Valley and Spain. Settling down in London and working at Christie's Auction House exposed him to fine and rare wines. After a transfer to California with Christie's, he moved back to New Zealand and took up a role with the then newly opened Craggy Range Winery. During his time with Craggy Range, he was transported back to London to oversee the European markets. Following this, he returned to New Zealand and held Chief Executive roles with Trinity Hill Winery and Aotearoa NZ Fine Wine Estates. Mike is still based in the sunny Hawke’s Bay region of New Zealand where he is struggling to keep control over his 2 teenage daughters, 2 cats and 2 dogs. In his spare time, body willing, he enjoys playing golf, tennis and cricket. He is a Director of New Zealand Winegrowers, Hawkes Bay Winegrowers and Hawkes Bay Tourism.
Primary area(s) of work: Wine production, Trade, Strategy
Industry sector(s): Winemaking, Marketing, Sales, Wine tourism, International trade, Import/Export
Wine styles: Still white, Still red, Still rosé, Still wines
Wine region expertise: Auckland, Canterbury (NZ), Central Otago, Hawke's Bay, Marlborough, New Zealand, California, Oregon
Market expertise: Australia, New Zealand, United Kingdom, China
Specialisms: Marketing wine, Financial and commercial structures, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Distribution, Direct to consumer, Events, Wine tourism, Branding