Select Page
Justin Knock MW

Justin Knock MW

Became an MW 2010

Based in United Kingdom

Nationality Australian

Languages English


Owner of Purple Hand Wine Company - a free-lance consultancy business. Chief Wine Analyst - Oenogroup. Head of Fine Wine at Philglas & Swiggot (London Fine Wine Merchant). Formerly employed in numerous wine industry roles - winemaker, education manager and wine buyer for Rosemount/Southcorp/Foster's/Treasury Wine Estates, consultant on bulk shipping and UK market packaging. Contributor to the IMW Education Program. Former Director of California Wine Institute UK and Ireland. Regional Chair for Australia for the Decanter World Wine Awards 2020 and 2021.

Justin has made wine in McLaren Vale, the Hunter, Margaret River and the Yarra Valley as well as in France and Spain, and has been UK-based since 2004 becoming a Master of Wine in 2010. His dissertation was on ‘How important is the concept of regionality to the sales and marketing of Australian wine in the UK?’

Primary area(s) of work: Strategy

Industry sector(s): Business owner, Buying, Consultant, Educator, Marketing, Project management

Wine styles: Fine and rare wines

Wine region expertise: Australia, Burgundy, California, Greece, Italy, Piedmont, South Africa, South Australia, USA, Victoria, Western Australia, Western Cape

Market expertise: Scandinavia, United Kingdom

Specialisms: Economics of wine production, Blending, Bulk shipment, Branding, Distribution, Direct to consumer, Identifying and meeting consumer demand, Importation, Independent retail, Investment strategies, Marketing wine, Routes to market, Wine judging