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Jonas Tofterup MW

Jonas Tofterup MW

Became an MW 2019

Based in Spain

Nationality Danish

Languages Danish, English, French, German, Spanish


Jonas, who is based in Spain, is the first Danish Master of Wine. He holds an M.Sc. in Viticulture and Oenology and has worked as a winemaker at a number of wineries, from the main wine regions in Northern Spain to Yecla, Stellenbosch, Baden, Rheingau and in Denmark. In 2015, Jonas moved to the commercial side of the wine world where he became the European export manager for Viña Valdivieso of Chile. Along with working for Valdivieso he is a wine consultant for ALDI Denmark and owns Iberian Wine Academy, a wine school which offers WSET qualifications based in Andalucía.

Primary area(s) of work: Wine production, Trade, Communication

Industry sector(s): Business owner, Buying, Consultant, Educator, Sales, Winemaking, Wine judge

Wine styles: Sherry, Still red, Still white, Still wines

Wine region expertise: Chile, Galicia, Germany, Jerez, Rheingau, Ribera del Duero, Spain

Market expertise: Europe, Scandinavia, Spain, United Kingdom

Specialisms: Processing of grapes, Fermentation, Economics of wine production, Elevage / maturation, Blending, Preparation of finished wine for bottling, Packing and labelling, Branding, Distribution, Financial and commercial structures, Identifying and meeting consumer demand, Routes to market, Supermarket and multiple retail, Wine judging