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Jon Pepper MW

Jon Pepper MW

Became an MW 2013

Based in United Kingdom

Languages English, French, Italian, Spanish


Jon is a highly commercial Master of Wine and experienced business leader with an in-depth understanding of the global wine trade who has run companies in every sector of the wine business - wineries, distributors and retailers.

He is currently President of luxury wine group Tenute del Mondo, managing the group’s wineries and global commercial team.

In his previous role as Chief Operating Officer at top UK importer Enotria&Coe, Jon was responsible for the Buying, Marketing, Retail and Off Trade teams. The role included sourcing 50m bottles of wine and spirits a year for one of the country's most iconic portfolios, for sale across the breadth of the UK on and off trades. He also ran private client retailer Great Western Wine. Prior to joining E&C he was Managing Director at Buckingham Schenk, operating in the highly competitive world of sourcing and selling own label wines into the UK supermarkets.

Before joining the wine trade Jon spent his early career in the luxury goods and beauty industries. He read French and Spanish at Oxford University before joining the L'Oreal management training scheme which combined classic FMCG training with an obsessive knowledge of high street cosmetics brands. He then moved to luxury powerhouse LVMH, working at Guerlain and then Thomas Pink in Marketing and Retail roles before catching the wine bug on holiday on South Africa.

Current employer: Tenute del Mondo

Primary area(s) of work: Trade, Strategy

Industry sector(s): Agency/Importer, Buying, Consultant, Distribution, Import/Export, International trade, Marketing, Off trade, On trade, PR, Project management, Sales

Market expertise: Europe, United Kingdom

Specialisms: Acquisition of vineyards, Startup and profitability, Economics of wine production, Branding, Direct to consumer, Distribution, Ecommerce, Financial and commercial structures, HORECA, Identifying and meeting consumer demand, Importation, Independent retail, Marketing wine, New business development, Routes to market, Starting wineries, Supplier/customer relationships, Supermarket and multiple retail, Wine judging