Liz Thach MW publishes Luxury Wine Marketing
Liz Thach MW has published a new book with Peter Yeung called Luxury Wine Marketing – the Art and Science of Luxury Wine Branding. The book’s description states, ‘Little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining industry best practice in the building of luxury wine brands. Each chapter is supplemented with a vignette of a successful luxury brand producer, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy.’