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Aina Mee Myhre MW

Aina Mee Myhre MW

Became an MW 2017

Based in Norway

Nationality Norwegian

Languages English, Norwegian, Spanish

Contact

Aina is based in Oslo, Norway, where she is founder of the importing company Heyday Wines. Aina studied marketing and business at BI Norwegian Business School in Oslo and ESADE and ICADE in Spain, before starting her career in the wine business with Pernod Ricard in 2005. From 2007, Aina worked as a wine buyer for the importing companies Solera Group and Moestue Grape Selections, expanding her knowledge in both brand management and fine wines. In 2015, Aina started her own company Heyday Wines, where her portfolio particularly expresses her passion for the indigenous varieties and unique terroirs of Spain. With a keen interest in organic, biodynamic and natural wines, Aina is continuously looking for authentic and interesting wines to introduce into the Norwegian market.

In 2023, Aina became a Certified Cava Educator (The Regulatory Board of Cava) and completed The Advanced Course of Jerez (The Regulatory Counsil of Jerez).

Aina also occasionally works as a freelance journalist, writing about wine, food and travel for some of the largest media outlets in Norway. She is also a sought-after judge at international wine competitions all over the world and gives wine presentations for wine clubs, companies and groups.

Current employer: Heyday Wines

Primary area(s) of work: Trade

Industry sector(s): Agency/Importer, Journalism, Sales, Wine buying, Wine judge

Wine styles: Albariño, Cava, Dry wines, Fortified wines, Sparkling wine, Still red, Still rosé, Still white

Wine region expertise: Albariño, Champagne, France, Galicia, Germany, Portugal, Spain

Market expertise: Europe, France, Italy, New Zealand, Portugal, Scandinavia, South America, Spain

Specialisms: Bulk shipment, Branding, Distribution, HORECA, Importation, Marketing wine, Restaurant wines, Routes to market, Wine labels, Wine judging