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WORK WITH US

We encourage applications from all backgrounds and communities, particularly those underrepresented within the wine trade, such as women, disabled and Asian, Black, and ethnic minority candidates.

AVAILABLE POSITION: MARKETING AND COMMUNICATIONS OFFICER

Reports to: Head of marketing, communications and membership
Works in cooperation with: Events manager, education team
Closing date for applications: 15 August 2022

The marketing and communications officer plays a key part in communicating the IMW’s message, oversees day-to-day marketing activities from print to digital, and manages the IMW’s social media and online interactions.

This role requires you to have a digital marketing communications background, proven organisational skills, and the ability to work with diplomacy. You will work with a highly motivated volunteer workforce of members, wine producers and supporters of the IMW and the committed executive team. You will need to show evidence of similar successful working relationships. This is an exciting role for you to harness and develop your marketing and digital talent, plus you’ll also have opportunities to travel and learn about wine.

MARKETING AND COMMUNICATIONS – GENERAL

  • Assist the head of marketing, communications, and membership in creating marketing campaigns and work with external agencies as required to see them executed.
  • Assist with creating and developing innovative ways to communicate the IMW message to members, students, the wine industry, and the public.
  • Contribute to the strategic marketing and communications plan.
  • Work with the events manager to plan and promote events and evaluate their success.
  • Work with the events manager to promote the MW trip reports to key audiences.
  • Evaluate the effectiveness of all marketing activities.
  • With the head of marketing, communications and membership to plan and produce monthly and ad-hoc newsletters to various audiences (members, students, supporters, and public).
  • Utilise the IMW’s CRM system to communicate with audiences. Administer the member community forum. Write copy for marketing collateral, including brochures, letters, emails and website.
  • Assist with the annual member survey and other market research as required.
  • Manage member profile updates ensuring up-to-date information on the internal CRM/’Find an MW’ section of the website.
  • Support the head of marketing, communications and membership in the day-to-day marketing activities.
  • Support colleagues across departments as required.

DIGITAL – SPECIFIC TASKS

  • Assist with developing digital marketing campaigns in line with the IMW’s strategy.
  • Maintain the IMW’s website.
  • Track and analyse website traffic flow and provide regular reports.
  • Attain key performance indicators such as reducing the website bounce rate and increasing dwell time.
  • Continually work on the Search Engine Optimisation of the website.
  • Fix any errors or bugs in online content, including external entries.
  • Arrange webinars and webcasts in line with events and study programme calendar.
  • Write copy for email marketing campaigns.
  • Write and optimise content for the website and social networking accounts.
  • Identify new trends in digital marketing, evaluate new technologies and ensure the IMW brand is at the forefront of industry developments, particularly developments in mobile marketing for member interaction.
  • Work with the events manager on the promotion of virtual events.

SOCIAL MEDIA – SPECIFIC TASKS

  • With the head of marketing, communications, and membership, develop and execute the IMW’s social media strategy.
  • Engage with audiences with social media and maximise any PR opportunities for the IMW or individual MWs.
  • Keep up with advances in social media technology and the latest social media platforms.
  • Maximise followers using the IMW’s social media platforms – Facebook, Twitter, Instagram and LinkedIn.
  • Ensure that approaches to social media are relevant and appropriate for each medium.
  • Monitor social media comments and respond as needed.
  • Build reporting frameworks to evaluate return on investment on the various platforms.
  • Keep up to date with new relevant social media channels and their impact on the IMW’s marketing.
  • Work with the head of marketing, communication, and membership, events manager and education team to look at ways social media can work within wider campaigns.
  • Analyse social media insights to guide future social media campaigns.
  • Develop a content calendar across all platforms, ensuring a constant supply of relevant content.

PERSON SPECIFICATION

  • Degree in marketing and/or CIM qualification.
  • Previous experience in a similar role.
  • Strong project management/organisational skills.
  • Ability to use spreadsheets to analyse data and spot trends.
  • Understanding of customer/member segmentation.
  • Previous experience in social media management.
  • Strong understanding of content management systems, and knowledge of WordPress an advantage.
  • Excellent understanding of digital marketing and search engine optimisation.
  • Articulate and professional communication skills.
  • Passionate and results-driven individual.
  • Excellent copywriting skills and experience.
  • Design skills, including graphics and web design, would be an advantage.

SALARY AND CONDITIONS OF SERVICE

    Salary: From £28,000 per annum + benefits

    Place of Work: 6 Riverlight Quay, Kirtling Street, London, SW11 8EA – hybrid office/remote working.

    Status: Permanent after a six-month successful probationary period.

    Must have right to work in the UK.