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Soave essay competition winner announced

The Institute of Masters of Wine (IMW) is delighted to announce Masters of Wine (MW) student Jane Nisbet Huseby has won the Soave essay competition.

This is the first time this prize has been given by the Soave Consortium. Launched earlier this year, the competition saw entries from MW students spanning three continents.

Jane’s winning essay is titled ‘Volcanic Wines, a new notion of terroir: explain how cross-territorial marketing and communication can be used as an opportunity for Soave and Italian volcanic wines’. According to the judges from the Soave Consortium, Jane distinguished herself not only for centring on the phenomenon of volcanic wines, but also for building on what has already been developed by Soave over the last few years. The judges felt she gave fresh ideas on how volcanic wines can be further promoted, positioned and communicated in collaboration with appellations of volcanic origin throughout the world.

Aldo Lorenzoni, Director of the Soave Consortium explains:

“The essays provided us with interesting insights and original interpretations which we will expand upon in the coming months. It is always useful and constructive to understand how others see us, especially when it comes to wine experts working around the world. It puts us in a position to improve our approach and to design promotional proposals that are more in tune with the international markets that we are currently developing.”

Olly Chapman, Programme and Development Manager for the IMW said:

“We were delighted to collaborate with the Soave Consortium on this initiative. Giving MW students the opportunity to work with such organisations only enhances their learning and development whilst on the study programme.”

Jane said:

“I think this is an excellent initiative between the Soave Consortium and the Institute of Masters of Wine. I am extremely excited and honoured to have won the essay competition, and I hope my contribution can make a difference to the future marketing and position of volcanic wines.”

The official presentation of Jane’s winning essay will be held during the Soave Preview later this month, which hosts over 150 international buyers and journalists.

ENDS

Please contact:
Sarah Kirkpatrick
Marketing and Communications Manager
Institute of Masters of Wine
T: +44 (0)207 383 9131
E: info@mastersofwine.org
www.twitter.com/mastersofwine
www.facebook.com/mastersofwine

Notes to Editors:

The Institute of Masters of Wine (IMW)
The Institute of Masters of Wine (IMW) is a membership organisation with an exceptional international reputation. For almost 70 years, its members – the Masters of Wine (MWs) – have been at the forefront of leadership and expertise in the world of wine. The IMW’s mission is to promote excellence, interaction and learning across all sectors of the global wine community. MWs prove their comprehensive understanding of wine by passing the MW examination, recognised worldwide for its rigour and exacting standards. In addition to passing the examination, members must sign the code of conduct before they are entitled to use the initials MW. This requires them to act with honesty and integrity, and use every opportunity to share their knowledge of wine with others. Today, there are 342 Masters of Wine working in 25 countries. The membership encompasses winemakers, sommeliers, buyers, journalists, shippers, consultants, academics, educators and more.

The Consorzio di Tutela del Soave e Recioto di Soave
In 1931, Soave was the first zone in Italy to be recognised by Royal Decree as having the potential to produce fine wines. However, it wasn’t until 1968 that the first Soave DOC was created, and a year later the Consortium was founded to promote and develop the appellation. Since 1968, there have been a number of revisions to the Soave DOC, including the DOCG production zones, with the main objective being to increase the overall quality of the wines. In 1998, Recioto di Soave was granted DOCG status. Around the year 2000 Soave also mapped the Cru areas within the DOCG productions areas. Despite its small surface area, Soave produces among the highest quantities of wine in Italy due to its historical specialised viticulture, which has changed very little over the last century. In fact, in 2016, Soave was recognised by the Italian Ministry of Agriculture as a “historic rural landscape”, the first wine DOC to receive this recognition.

Jane Nisbet Huseby
Jane, who was born in Scotland and now lives in Norway, is an International Wine Strategy Consultant and has worked in the wine business for over ten years. She currently works with importers and wineries to develop products and strategies. She is a sought out speaker at wine events and also develops wine tasting events for generic wine bodies. Jane lived in Chile for seven years and still owns a wine marketing company, Brandabout in Santiago, which organises expert visits to over 60 vineyards in Chile and Argentina.

Future MW student Jorge Orte Tudela wins the Spanish Foundation for Wine Culture scholarship

Spain’s Foundation for Wine Culture has awarded its second scholarship for students in the Masters of Wine (MW) Study Programme. Jorge Orte Tudela, the Export Area Manager for Covinca, a winery based in Cariñena, has received this year’s award.

Jorge, who will join the MW Study Programme in September will receive 4,000 € towards fees, tastings, travel and other costs needed for the programme, as well as a working trip to some of the Foundation’s wineries.

The scholarship was open to all Spain based Stage 1 and Stage 2 students who submitted an essay on ‘Spanish premium wines: current positioning in international markets and how to improve it’.

Jorge passed the exam to enter the MW Study Programme after attending the annual masterclass in Haro, Spain, organised by the Institute of Masters of Wine and the Foundation.

Jorge said:

“This scholarship is an invaluable help towards the demanding MW program as it will allow me to attend more seminars, tastings and masterclasses. Knowing the Foundation for Wine Culture has confidence in my potential is a morale boost, and it also implies the responsibility not to disappoint the trust they have placed on me. I can’t wait to do my best to pass the examinations whilst growing both personal and professionally.”

Olly Chapman, Programme and Development Manager for the Institute of Masters of Wine said:

“The Institute is very grateful to the Spanish Foundation of Wine Culture for offering this wonderful opportunity to our students. We hope to see more Spain based students join the Study Programme leading up to, and following the 9th International Symposium which will be held in Logroño in June 2018.”

ENDS

For more information please contact:
Sarah Kirkpatrick
Marketing and Communications Manager, Institute of Masters of Wine
T: +44 (0)207 383 9131
E: skirkpatrick@mastersofwine.org
www.twitter.com/mastersofwine
www.facebook.com/mastersofwine

Rafael del Rey
Chairman, Foundation for Wine Culture
T: +34 91 7992666
E: gerencia@culturadelvino.org
https://culturadelvino.org

Notes to Editors:

The Institute of Masters of Wine
There are 342 Masters of Wine today, working in 25 countries. The Membership encompasses winemakers, buyers, journalists, shippers, business owners, consultants, academics, and wine educators. The Institute of Masters of Wine, which is a non-profit organization, stands for excellence, interaction, and learning. The Institute, which has its headquarters in London, runs cours-es, events and examinations on four continents. In addition to passing the Institute’s exams, Masters of Wine are required to sign the Code of Conduct and join the Institute before they are entitled to the initials ‘MW’. The Code of Conduct insists that Masters of Wine should act with honesty and integrity, and use every opportunity to share their understanding of wine with others.

The Spanish Foundation for Wine Culture
The Foundation for Wine Culture is a private organization promoted by five of the most prestigious bodegas in Spain, including Muga, Vega Sicilia, Marques de Riscal, La Rioja Alta and Terras Gauda, together with the Ministry of Agriculture. For more than 16 years the Foundation has been expanding the knowledge on quality wines in Spain and around the world, showing the deep relationship between wine and Spanish history, arts and all sorts of cultural activities.

Primum Familiae Vini joins IMW Supporter community

The Institute of Masters of Wine announced today that Primum Familiae Vini has joined its community of international Supporters.

Primum Familiae Vini, also known as PFV, is an association of some of the world’s leading wine-producing families from France, Germany, Italy, Portugal and Spain.

Currently, eleven families make up the association: Marchesi Antinori, Château Mouton Rothschild, Joseph Drouhin, Egon Müller Scharzhof, Famille Hugel, Champagne Pol Roger, Famille Perrin, the Symington Family Estates, Tenuta San Guido, Miguel Torres and Vega Sicilia.

Sarah Jane Evans MW, Chairman of the Institute of Masters of Wine, said:

“I am delighted to welcome PFV as Supporters of the IMW.  At the IMW we are committed to excellence, a vision that we share with PFV.  Many of us already have a history of friendship with the family members behind the marques represented within PFV.  So it is a real pleasure to announce now that these producers, who have individually given us support in the past, are demonstrating their collective faith in the Institute today.”

PFV was created in 1992.  Membership is by invitation only, with a maximum of 12 families contributing generations of expertise.  PFV members aim to defend and promote the traditions and values of family owned wine companies, and ensure that their ideals survive and prosper for future generations.

Each year a member of the association is elected President: Frédéric Drouhin in 2011, Julien de Beaumarchais de Rothschild in 2012, Dominic Symington in 2013, and Alessia Antinori in 2014.

Mireia Torres, the current President of the Primum Familiae Vinum, said:

“On behalf of the PFV Association I am delighted to be signing a cooperation agreement with the Institute of Masters of Wine. The name “Primum Familiae Vini” defines us. Primum, a Latin adverb meaning ‘firstly’, expresses what is important to us – namely the fact of being wine families (Familiae Vini), whatever our differences. We believe that it is our duty to perpetuate the knowledge and culture of the fine art of wines to future generations.” All PFV family members feel deep admiration for the great work done in spreading wine culture which has been carried out over all these years by the IMW. Being able to cooperate with the IMW, the best wine community in the world, is a great honour for all of us and we are sure it will benefit the large family of wines worldwide.”

Ends

Please contact:
Sarah Kirkpatrick
Marketing and Communications Manager
Institute of Masters of Wine
T: +44 (0)207 383 9131
E: skirkpatrick@mastersofwine.org
www.twitter.com/mastersofwine
www.facebook.com/mastersofwine

Notes to Editors:

The Institute of Masters of Wine
There are 342 Masters of Wine today, working in 25 countries. The Membership encompasses winemakers, buyers, journalists, shippers, business owners, consultants, academics, and wine educators. The Institute of Masters of Wine, which is a non-profit organisation, stands for excellence, interaction, and learning. The Institute, which has its headquarters in London, runs courses, events and examinations on four continents. In addition to passing the Institute’s exams, Masters of Wine are required to sign the Code of Conduct and join the Institute before they are entitled to the initials ‘MW’. The Code of Conduct insists that Masters of Wine should act with honesty and integrity, and use every opportunity to share their understanding of wine with others. There are currently 350 students, from 35 countries, in the Master of Wine Study Programme.

The Primum Familiae Vini Charter
As custodians of national heritage, the members uphold regional winemaking traditions and:

  • They share the challenges of running independent family businesses and passing them from one generation to the next.
  • They exchange viticultural/oenological information and promote the traditional methods that underpin the quality of their wines and respect for terroir.
  • They foster environmental and social responsibility in family winemaking businesses.
  • They increase awareness of the benefits of moderation in the consumption of fine wines, essential for their appreciation, and for a healthy lifestyle.